One of the challenges of marketing in our brave new world is that there are so many possibilities. You can tweet and facebook, network and blog, speak and teach. The more you do, the more there is to do.
Or so it seems.
One way to sustain momentum in your marketing efforts is not to constantly add new activities but rather to stop and acknowledge the things you do that are working.
If you close a new client, stop for a moment and think about all the wonderful things that will be set in motion as a result of your work together. Think about how thoughts will change. Feelings will change. Relationships will improve. Progress will be made.
If you write a blog post that gets one grateful comment, sit back and think of how amazing it is that we can help people we don’t even know, without leaving our homes.
With all the focus on more, better, faster, bigger, we lose the perspective that using our skills as coaches to help change one person’s life has monumental, multi-generational impact.
This connection with the meaning behind your work will calm your nerves, bring a smile to your face and recharge your battery.
Marketing is a marathon, not a sprint. Enjoy the journey!
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