Seems to me like there are two kinds of people: Big Strike People, and Incremental Progress People.
Or, Hare People and Tortoise People.
Recently, I was talking with Someone Who Shall Remain Nameless, who said, “I envision several $100,000 deals a year.” And I thought, “Good luck with that” because it’s harder to land $100,000 deals than it is to land $1000 deals.
I’m going somewhere with this.
Last week, I had 4 $1000 days. OK, you say. Big deal.
There are roughly 22 working days in a month. Let’s say you made $1000 each day. That means you’d make $22,000. Times 12 and you’ve got an annual income of $264,000. Schweet, no?
Let’s say you’re after the $100K deals. From experience, I can tell you that these can take months – MONTHS – to land. Meanwhile, $1000 days are ticking by.
I am content with 15 $1000 days a month. Fifteen. That means I earn $180,000/yr. That also means I have seven other days a month to create, fool around, garden, loaf. Not counting weekends.
When my children learned to read, they learned by chunking up the words and pronouncing the chunks.
What I’m suggesting is that you chunk up your income goals – how much do you need to make a month? How many $500 days does that mean? How many $250 days?
Finally, consider the findings of The Millionaire Next Door. How did the majority of millionaires get that way? Not by looking for The Big Strike. Not by being the Hare. But by being the Tortoise – in Seth Godin’s term – shipping, every single day.
So, given this train of thought, what are your goals? How can you achieve them? What does your pricing need to be to get you there? Where does your head need to be?
Hmmm?
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