We’ve talked about how important sampling is as a marketing tool… but you can’t spend all your time giving one-on-one sample sessions, can you?
Want to know a simple way to get your work and your approach out there and in front of prospective clients?
Write.
Write a blog post about a client situation (of course, never use your client’s real name or any identifying characteristics to preserve their privacy), or about an issue your clients typically face. As you write about this, readers will come to understand you, your approach and your style.
They’ll get a sample.
Write an article for an online magazine or a blog you admire. Again, readers will sample you.
Write meaningful comments on blogs that address the same subjects you’re interested in, and make sure to leave your website or blogsite in your profile — people will click over to learn more about you. That’s a sample, too.
And the great thing about writing is that you get to talk to many people at once – rather than one person at a time.
Whenever you have the chance to speak your own words to your own people — you’re in your element, and giving potential clients a reason to learn more about you.
Which is what marketing is all about, right?
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