You know how important it is to deliver consistent, high quality content to your audience on a regular basis. You understand that this content must solve the most burning questions and challenges faced by your people.
But do you ever get tired just thinking about how much work it is to constantly create new useful information?
You may be working too hard.
Each piece of content you create – blog post, podcast, ezine article, presentation – can be spun into a whole range of new marketing vehicles to help your message spread to new and different audiences.
Here are some examples of what you could do with a really well-written article that solves a critical problem for your people:
- •Record it and post it as a free audio download on your site
•Break it up into small chunks and set it up as an email autoresponder which will be delivered automatically over a period of days or weeks (Most services will do this — AWeber, Constant Contact, 1ShoppingCart)
•Make it into a PowerPoint presentation, upload it to Slideshare and narrate the slides. (See an example from Pam here)
•Have it formatted into a beautifully designed ebook with nice visuals and give it away to participants at your live presentation
•Make it into the outline of a free call like the one Michele Woodward hosted with Jeannette Maw on values, priorities and intentions (download here). This can be repackaged as a bonus to a product, or just shared with your Facebook or Twitter followers
Go crazy with repackaging ideas!
And any of these free marketing ideas will apply to paid products as well. Just because you have given content away for free does not mean you can’t package and sell it later.
So in this short week of Thanksgiving (here in the U.S. at least), between basting the turkey and making pumpkin pie, search through your old content and see if you can give it new life with a new package.
We are so thankful for your support, and wish you a wonderful week.
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