But even though many of your clients and potential clients may be taking time off, your marketing can’t wait.  To keep your momentum going through these dog days, consider:

- creating a series of emails that you can load for distribution at a set date in the future – both AWeber and Constant Contact allow you to select a time for publishing.  Space out your messages and create the sense that you are still active (even if you are at the beach).

- continue posting on Facebook and Twitter.  Engage with your people around interesting articles or connections to cool sites and posts.

- use social occasions to continue to “talk up” your coaching practice.  People are often more relaxed at this time of year and might be more interested in listening to what you have to say.

- Read, read, read.  Choose coaching-related books or fiction or blog posts or whatever.  Everything you read is of value to your clients and fodder for future writing of your own.  Plus, staying current on your reading gives you something to talk about when you meet a prospective client.  And nearly everyone is a prospective client!

- Plan.  Use any downtime to make a strong plan for the fall, and begin to think about what you want for 2011.  A handy, free tool is Michele’s Personal Planning Tool, or check out Pam’s Escape From Cubicle Nation book for great exercises.

Make the most of the dog days – and you won’t miss a step come the welcome fall.