The key to a successful coaching business is becoming intimately familiar with the fears, frustrations, hopes, dreams and aspirations of your people. The more you know about them, the better you can tailor our products and services to fit their needs.
So instead of sitting back imagining what your people want, observe them in action!
-If your people are stay-at-home moms, go to a playground close to a large housing development in the middle of the day and watch them in action.
-If your people are corporate managers, go to a conference or event that is teeming with them.
-If you like creative, open-minded urban dwellers, go to a First Fridays Art Walk, popular in many large cities
Your objective in these environments is to notice everything about them. What do they look like? How do they hold their bodies? What do they wear? What do they talk about? What does it feel like to be around them?
If you have the chance to engage with them, be curious and open. Don’t worry about launching into a big “I am a coach would you like to work with me” speech, since this is not the time for it.
Have fun learning about what they want. Then give it to them!
Related posts:
