Marketing these days is a content-driven business. Your client-attraction strategy depends on you delivering excellent, targeted information to your ideal clients on a regular basis through blog posts, ezine articles and podcasts.

You will learn to be a better producer by being a good consumer.

Choose a number of ezines, blogs or podcasts that you consider valuable sources of information for your coaching business.

Make time to read them on a regular basis.

Note what it is about them that you find engaging, and valuable. Pay attention to moments when you are encouraged to sign up for a teleclass, or buy a product, or participate in a program.

All are signs of marketing gone right.

Take the best models of what you read and apply them to your own marketing. For example:

-Take the structure of a well-designed sales letter and apply it to your own new product
-Note a really pleasing design, and see how you could freshen up your own
-Notice the language that is used when you feel gently encouraged to purchase something valuable, not strong-armed or hypnotized into buying something you don’t need

Consuming great information will make you a better producer.

You are what you eat, watch and read.