Generating a funnel full of leads is a vital part of building a successful business. Developing a process by which potential clients “discover” you, and become part of your tribe, allows for business growth via a steady flow of customers over months and years.

So, since you know who your ideal client is, take it to the next level. Who are the people your tribe pays attention to? Listens to? Blogs? Magazines? Connectors?

A Connector is a personality type that loves to solve problems and introduce people to one another (Michele says to Pam: “Hey, aren’t you a Connector?” Pam to Michele: “Takes one to know one, honey.”) Connectors connect for the sheer joy of connecting.

Can you identify three to five connectors you know? How can you tap into these resources and use them to help grow your business?

(Tip: true Connectors never mind being asked to help you expand your network. They thrive on it!)