- Participating in group discussions in a constructive way, sharing your perspective and encouraging others
- Doing your homework
- Applying the information you learn in class in your life or business and sharing results with others
- Being very supportive of other participants, even if you are all at different stages of learning
Posts Tagged ‘learning’
Be a Great Student
Observe Your People in Action
The key to a successful coaching business is becoming intimately familiar with the fears, frustrations, hopes, dreams and aspirations of your people. The more you know about them, the better you can tailor our products and services to fit their needs.
So instead of sitting back imagining what your people want, observe them in action!
-If your people are stay-at-home moms, go to a playground close to a large housing development in the middle of the day and watch them in action.
-If your people are corporate managers, go to a conference or event that is teeming with them.
-If you like creative, open-minded urban dwellers, go to a First Fridays Art Walk, popular in many large cities
Your objective in these environments is to notice everything about them. What do they look like? How do they hold their bodies? What do they wear? What do they talk about? What does it feel like to be around them?
If you have the chance to engage with them, be curious and open. Don’t worry about launching into a big “I am a coach would you like to work with me” speech, since this is not the time for it.
Have fun learning about what they want. Then give it to them!
Be a consumer, not just a producer
Marketing these days is a content-driven business. Your client-attraction strategy depends on you delivering excellent, targeted information to your ideal clients on a regular basis through blog posts, ezine articles and podcasts.
You will learn to be a better producer by being a good consumer.
Choose a number of ezines, blogs or podcasts that you consider valuable sources of information for your coaching business.
Make time to read them on a regular basis.
Note what it is about them that you find engaging, and valuable. Pay attention to moments when you are encouraged to sign up for a teleclass, or buy a product, or participate in a program.
All are signs of marketing gone right.
Take the best models of what you read and apply them to your own marketing. For example:
-Take the structure of a well-designed sales letter and apply it to your own new product
-Note a really pleasing design, and see how you could freshen up your own
-Notice the language that is used when you feel gently encouraged to purchase something valuable, not strong-armed or hypnotized into buying something you don’t need
Consuming great information will make you a better producer.
You are what you eat, watch and read.